Monday, 20 February 2012

London Day 1

Day one of Fashion week, Saturday 18th February.



Crazy experience! A group of us interns got up to London saturday to help designer Jayne Pierson with her fashion week screening at Somerset House. First off, we headed to the PR Studio in Shoreditch, where we met with PR company Bloody Gray. This was to be the model fitting and getting everything ready to head over to Somerset House. I couldn't take photos inside the venue for the fitting or at Somerset House because sadly I only had an exhibition pass and not a press pass. After heading over to Somerset House we were surrounded by fashion as soon as we hit the pavement.

We were not very busy with the screening so set off around the exhibition. I saw celebrities such as Millie Mackintosh and Amber Atherton from Made in Chelsea, Susie Lau, Jameela Jamil and Jay from Dirty Sexy Things. Was such a shame not to have my camera with me because these would have been amazing to capture.

I did manage to get a picture of the Sister by Sibling exhibition in the Newgen exhibition. It is not the best photo as it was taken on my iPhone very quickly.


I thought the collection was beautiful. The colours really stood out from the crowd in this room, and caught the eye as I was walking past. It is a shame this was the only collection I could get a photo of but didn't want to push my luck. I am aiming to get a press pass for September's fashion week and hopefully I will really be able to get the whole feel of what Fashion Week is like when you have a real purpose of being there.


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